A perfect score in customer satisfaction

Posted by Gary Lavin on Oct 9, 2018 8:02:24 AM

Net Promoter Score (NPS) is the global standard for measuring customer satisfaction levels. It goes from negative 100 to positive 100. A positive 100 is the highest score possible. Like Gross Profit or Revenue it has to be quantified by time. Many of our clients can achieve a perfect score for a month but let's look at what's involved in getting a perfect score for a year or longer.

The "How likely are you to recommend our company to a friend or colleague" question is a scale of zero to ten. As some people believe you can always do better and never score anyone a 10, raving fans (Promoters) are therefore people who score you a 9 or 10. People who don't like you and if asked would say negative things about your company (Detractors) are anyone who scores you a 6 or lower. A perfect score means every single response has to be a 9 or 10, no 8s or lower.



The NPS system does not take in to account the number of responses, if a dealer gets 10 responses in a month then statistically the chances of a perfect score are better then a dealer who gets 1,000 responses in a month. CEO Juice does not calculate NPS if there are less than 10 responses in a month.

Last month (August 2018)  we had 34 clients (out of just under 400) who had a perfect score. The number of responses ranged from 11 to 57.

This year to date we have 6 clients with a perfect score! Last year we had 3 clients who had a perfect score for the year.

We have one client who achieved a perfect score for 2 years in a row, they are part of that 6 in the running for a perfect score again in 2018. You can see the scores here, stay tuned to see how the end of year scores look.

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Topics: NPS

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