Juice news & info

2020 NPS Awards are out!

Posted by Gary Lavin on Jan 5, 2021 9:14:20 AM

CEO Juice announces the winners of the NPS awards for 2020!

2020 Awards







Satmetrix, the company behind Net Promoter Score, defines World Class Service as a NPS score of 70 or greater.

CEO Juice is highlighting the top 10% of our clients using this system and the rare occurrence of a "Perfect Score". We have been calculating Net Promoter Scores for our clients since July 2010. In 2019 we sent 2,465,302 surveys, with 230,823 responses (details). That reduced to 1,983,116 sent in 2020 with 192,027 responses, thanks to COVID.

We strongly believe a focus on improving customer satisfaction will have a dramatic impact on the success of our clients and help our industry in the transition away from paper. Our most popular survey process is after a service call, click here for a 12 minute overview (ID109).

The average US company has a Net Promoter Score of 10. Given the NPS range of -100 to +100, a “Positive” score or NPS above 0 is considered “Good”, +50 is “Excellent,” and above 70 is considered “World Class.” (Satmetrix)

Click here to see the list of all winners for 2020. Please note, not all companies wanted to share their name and there is a requirement of a minimum of 60 survey responses for the year. Contact Juice or subscribe to ID102 if you want to start sharing, the data will auto update. 

For 2020 to qualify for Top Ten is an NPS of 97.6 and above (for 2019 the top 10 was 96.31 and above).

Award Definitions:

World Class winners

Juice Top 10 winners

A Perfect Score (no winner this year)

Achieving a Perfect Score in customer satisfaction for an entire year is close to impossible. In 2020 no client had a perfect score with the minimum of 60 responses. In 2019 we had just ONE client with a perfect score for the year. We had one client who achieved a perfect score for 2-years in a row (2018-2019). Imagine asking over 1,000 customers to rate your service and getting every single one to rate you a 9 or 10 out of 10?

You can see the scores by country and state here.


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Share NPS Score with your clients:

1. Show "certified" NPS score on your website like here. (requires ID230 subscription)


2. Include NPS award logo as signature block with a link to award details, get your logo here. (requires ID102 subscription)




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Based on our clients initial request for awards we are looking to also display these awards for the previous years, but would like your feedback please.

Please provide feedback below or on our LinkedIn Group.

Topics: NPS, ID109