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Do you know what your company's NPS is?

In an ever changing industry, and a world where reputation travels faster than ever, understanding how your customers feel about you isn’t just nice to have - it’s essential! One of the simplest and most powerful ways to measure that is through your Net Promoter Score (NPS).

NPS, or Net Promoter Score, works by asking customers a single question:

"On a scale of 0 to 10, how likely are you to recommend our company to a friend or colleague?"

Responses are then categorized into three groups: 

• Promoters (9-10)
• Passives (7-8)
• Detractors (0-6)

The total score is calculated by subtracting the percentage of Detractors from the percentage of Promoters, resulting in a number between -100 and 100.

A strong NPS doesn’t just show satisfaction, it predicts loyalty and growth. Promoters stay longer, spend more, and tell others about you❤️. That’s why, at Juice, we’ve made it easy for our clients to track 📈and celebrate 🥇 their NPS results. 

Our clients can use our many surveys to get feedback and to activate NPS tracking with Juice, and use ID230 to share your scores on your own website. We encourage clients to share their results because great service deserves recognition! If you have a minimum of 60 survey responses, you are also eligible to be considered for a Juice NPS Award🏆which we announce in January every year. Make sure you're subscribed to ID102 to share your awards status on the Juice site, your site or your signature block.

Check out the results of the 2024 NPS Awards on our January 2025 blog.

CEO Juice announces the winners of the NPS awards for 2024!

CEO Juice announces the winners of the NPS awards for 2023!

Net Promoter Score (NPS) is the global standard for measuring customer satisfaction levels. It goes from negative 100 to positive 100. A positive 100 is the highest score possible. Like Gross Profit or Revenue, it has to be quantified by time. Many of our clients can achieve a perfect score for a month but let's look at what's involved in getting a perfect score for a year or longer.

The "How likely are you to recommend our company to a friend or colleague" question is a scale of zero to ten. Some people believe you can always do better and never score anyone a 10, raving fans (Promoters) are therefore people who score you a 9 or 10. People who don't like you and if asked would say negative things about your company (Detractors) are anyone who scores you a 6 or lower. A perfect score means every single response has to be a 9 or 10, no 8s or lower.

The NPS system does not take into account the number of responses, if a dealer gets 5 responses in a month then statistically the chances of a perfect score are better than a dealer who gets 1,000 responses in a month. CEO Juice does not calculate NPS if there are less than 5 responses in a month.

Achieving a Perfect Score in customer satisfaction for an entire year is close to impossible.

In 2020 no client had a perfect score with the minimum of 60 responses, in 2019 we had just 1 client who had a perfect score for the year. In 2021 we had 4 clients, 2 in 2022.

In 2022 through the end of October we have 3 clients who still have a perfect score.
We also had one client who achieved a perfect score for 2 years in a row. You can see the scores here, stay tuned to see how the end of year scores look.

We will again publish awards for Net Promoter Score. We publish 3 awards, one for “World Class Service” which Satmetrix defines as a NPS score of 70 or higher, the Top Ten % of Juice clients and “A Perfect Score” if any dealers achieve it.

CEO Juice announces the winners of the NPS awards for 2022!

CEO Juice announces the winners of the NPS awards for 2021!

I had a conversation today with a client debating who at your customer location should be surveyed for feedback.

CEO Juice announces the winners of the NPS awards for 2020!

Satmetrix, the company behind Net Promoter Score, defines World Class Service as a NPS score of 70 or greater.

Net Promoter Score (NPS) is the global standard for measuring customer satisfaction levels. It goes from negative 100 to positive 100. A positive 100 is the highest score possible. Like Gross Profit or Revenue it has to be quantified by time. Many of our clients can achieve a perfect score for a month but let's look at what's involved in getting a perfect score for a year or longer.

The "How likely are you to recommend our company to a friend or colleague" question is a scale of zero to ten. As some people believe you can always do better and never score anyone a 10, raving fans (Promoters) are therefore people who score you a 9 or 10. People who don't like you and if asked would say negative things about your company (Detractors) are anyone who scores you a 6 or lower. A perfect score means every single response has to be a 9 or 10, no 8s or lower.

The NPS system does not take in to account the number of responses, if a dealer gets 5 responses in a month then statistically the chances of a perfect score are better then a dealer who gets 1,000 responses in a month. CEO Juice does not calculate NPS if there are less than 5 responses in a month.

Last month (September 2020)  we had 53 clients (out of just under 400) who had a perfect score. The number of responses ranged from 5 to 43.

This year to date we have 7 clients with a perfect score! (but not all will hit the 60 response threshold for the year) Last year we had just 1 client who had a perfect score for the year.

We also had one client who achieved a perfect score for 2 years in a row. You can see the scores here, stay tuned to see how the end of year scores look.

We will again publish awards for Net Promoter Score. We publish 3 awards, one for “World Class Service” which Satmetrix defines as a NPS score of 70 or higher, the Top Ten % of Juice clients and “A Perfect Score” if any dealers achieves it.

With Covid-19 looking like it will be around for a while it is making the CEO Juice Mission Statement more urgent than ever.