Net Promoter Score has become the standard on the planet for any company interested in tracking customer satisfaction levels. Google any major corporation followed by Net Promoter Score and you will find that they are using NPS to some extent. It is a simple metric, a number for how happy you customers are in a given time period. Like revenue or profit it needs a date, what was your NPS for last year or last month. Click here for how the numbers are calculated.
Outbound Marketing is the traditional marketing we have been doing for years, throw stuff out there and see what sticks. Mailshots, TV ads, email blasts, trade shows, telemarketers, down the street cold calling, it's all Outbound.
Topics: inbound marketing
Could taking care of your customers mean you need less salespeople and is a focus on Good Profits all that is needed?