Gary Lavin

Recent Posts

Everyone loves a good story, including your buyers

Posted by Gary Lavin on Mar 10, 2018 10:42:06 AM

In the past, copier dealers focused on sales and left marketing to the manufacturers. Buyers now go online to do their research and respond to marketing messages and end up at the websites of the manufacturers and, subsequently, in their databases. Leaving marketing to your manufacturer is the same as sending all your prospects to them or to their locally owned competitor.

It’s time to get focused on sales AND marketing. Any experienced marketing expert knows a good story beats a sales pitch every time, because people love stories - they connect, react, and make purchase decisions because of them. When it comes to structuring stories around your marketing efforts one of the industry experts is Lisa Gerber.

Lisa is offering CEO Juice clients a free one hour webinar on how to add a story to your marketing message.

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CEO Juice user group meeting at EUG 2018

Posted by Gary Lavin on Mar 1, 2018 10:55:00 AM

Click here for a list of processes covered at EUG 2018.

The 2018 eAutomate User Group meeting is on Monday, April 16th through Wednesday, April 18th, 2018, followed by Steering Committee sessions and CEO Juice User Group meeting on Thurs April 19th, at The Sheraton Hotel in Salt Lake City.  The Juice session starts after the steering committee meetings end at 10AM. Click here to register for the EUG. Click here to register for the Juice session. You can come to the Juice session only and not the rest of the EUG.

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Tracking Customer Satisfaction Levels

Posted by Gary Lavin on Nov 29, 2017 9:14:09 AM

Net Promoter Score has become the standard on the planet for any company interested in tracking customer satisfaction levels. Google any major corporation followed by Net Promoter Score and you will find that they are using NPS to some extent. It is a simple metric, a number for how happy you customers are in a given time period. Like revenue or profit it needs a date, what was your NPS for last year or last month. Click here for how the numbers are calculated.

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Inbound Marketing

Posted by Gary Lavin on Oct 10, 2017 3:45:40 AM

Outbound Marketing is the traditional marketing we have been doing for years, throw stuff out there and see what sticks. Mailshots, TV ads, email blasts, trade shows, telemarketers, down the street cold calling, it's all Outbound.

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Topics: inbound marketing

Toner Techs

Posted by Gary Lavin on Jul 28, 2015 1:45:00 PM


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NPS and Good Profits

Posted by Gary Lavin on Jul 22, 2015 6:33:00 AM

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Topics: NPS

ID109 - Closed Call Survey, 15 minute overview

Posted by Gary Lavin on Jul 22, 2015 6:23:00 AM

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Topics: NPS, ID109

NPS, Good Profits & Increased Sales

Posted by Gary Lavin on Jul 22, 2015 6:15:00 AM

Could taking care of your customers mean you need less salespeople and is a focus on Good Profits all that is needed?

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Topics: NPS

How many Sales Territories do I need?

Posted by Gary Lavin on Jul 15, 2015 6:54:00 AM

Sales Territories:

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