Juice news & info

In the past, copier dealers focused on sales and left marketing to the manufacturers. Buyers now go online to do their research and respond to marketing messages and end up at the websites of the manufacturers and, subsequently, in their databases. Leaving marketing to your manufacturer is the same as sending all your prospects to them or to their locally owned competitor.

It’s time to get focused on sales AND marketing. Any experienced marketing expert knows a good story beats a sales pitch every time, because people love stories - they connect, react, and make purchase decisions because of them. When it comes to structuring stories around your marketing efforts one of the industry experts is Lisa Gerber.

Lisa is offering CEO Juice clients a free one hour webinar on how to add a story to your marketing message.

The 2018 eAutomate User Group meeting is on Monday, April 16th through Wednesday, April 18th, 2018, followed by Steering Committee sessions and CEO Juice User Group meeting on Thurs April 19th, at The Sheraton Hotel in Salt Lake City.  The Juice session starts after the steering committee meetings end at 10AM. Click here to register for the EUG. Click here to register for the Juice session. You can come to the Juice session only and not the rest of the EUG.

Click here for a list of processes covered at EUG 2018.

 

Net Promoter Score has become the standard on the planet for any company interested in tracking customer satisfaction levels. Google any major corporation followed by Net Promoter Score and you will find that they are using NPS to some extent. It is a simple metric, a number for how happy you customers are in a given time period. Like revenue or profit it needs a date, what was your NPS for last year or last month. Click here for how the numbers are calculated.

Everyday it seems like there are new software solutions claiming to solve your inbound marketing and sales challenges, and some of them even work. But if your company’s sales are too important to experiment with, you need HubSpot. 

HubSpot has been a new buzzword in the office technology industry for generating leads. But it’s not exactly plug and play. There’s an extensive amount of work that goes into setting HubSpot up and learning how to use it the right way. HubSpot actually requires new customers to go through training and onboarding. You can go through their program (at a cost of $3,000) or a program from a HubSpot Certified Partner. You can’t simply purchase the software… you have to know how to use it.

Studies like this show how a Google+ page with positive reviews has a big impact on your page rankings. Said another way, search results for your company will show higher if your company has positive reviews on your Google+ page. This process will help you get positive reviews on your Google+ page.

 If you put in a lot of effort to creating great content— do yourself a favor and share it, re-publish it and pitch it to more places.  Great content should be shared and the best way to do it is to share it in more places. 

Many dealers new to the concept of Inbound Marketing struggle trying to decide where to start with content to add to their site. We highly recommend reading “They Ask, You Answer” by Marcus Sheridan.

Outbound Marketing is the traditional marketing we have been doing for years, throw stuff out there and see what sticks. Mailshots, TV ads, email blasts, trade shows, telemarketers, down the street cold calling, it's all Outbound.

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